Montres connectées VS Montres classiques
/Jean-Claude Biver, né au Luxembourg et résidant Suisse, est actuellement à la tête de 3 marques de montres de luxe : Hublot, Zenith et TAG Heuer. Une personnalité atypique du secteur que vous aurez l'occasion de découvrir à travers cet excellent podcast de Tyler Brûlé.
Résumé des sujets abordés :
La révolution Apple Watch
Les désirs de la nouvelle génération
Réflexion atour de l'arrivée des montres quartz sur le marché par le passé
Montre connecté vs montre "traditionnelle"
Le futur de l'industrie Suisse
L'évolution du marché du Luxe
Internet vs les boutiques physiques
6 CITATIONS POUR VOUS DONNER ENVIE D'ECOUTER CE PODCAST
“Whatever the brand is, you can not make a quartz movement differently. It is the same with connected watches [...] In the mechanical watches, there you have all the particularities, all the identities.”
“What is a mechanical watch ? It is eternity in a box…it is like Big Ben in London, still working after 150 years !”
“You can only be a leader if you have followers […] its better if you are 5 competitors, because you are 5 people to advertise, you are 5 people to promote […] competition helps everybody”
“Even Rolex produced a quartz movement […] those Rolex have a high value because they’re not many because they give it up very quickly”
“The more you sell connected watches, the more you promote the Art…because when the young kids, who don’t wear watches today (they look on the phone what time it is), they might buy a connected watch […] it is easy 10 years later to sell them a piece of art […] we are producing art for your rest”
“We have no choices, I believe, to make paternships, and to try to have slowy technical and technological transfer…but to think that one day you will have a Silicon Valley in Switerzland making mico processesor, it is an illusion…Switrzerland will remain an concentration of art, tradition and culture”
Vous voulez en savoir plus ?
Dans ce cas on vous conseille de regarder ce reportage réalisé par l'excellente équipe de Hodinkee
Today we're talking with Jean-Claude Biver. If you don't know who Mr. Biver is, I'll tell you. He's the current director of timepieces for the Louis Vuitton Moët Hennessy (LVMH) group. That means he oversees not only Hublot, which he bought, built, sold, and then directed as CEO until early 2012, but also Zenith (from which one of his "disciples" recently departed to helm a little company called Rolex), and mega-brand TAG Heuer. Biver is one of the most fascinating, innovative, and creative minds in the history of watches, and his influence in the industry today is simply unrivaled. Biver was responsible for the re-birth of Blancpain in the '80s (we'll get to that), and several other brands, including Hublot, but today we aren't here to talk about his incredible accomplishments as a professional – no, we're here to talk about his personal collection as a watch lover. And it might surprise you. This is your official HODINKEE Talking Watches with Jean-Claude Biver. For the full story, go to: http://www.hodinkee.com/blog/talking-watches-with-jean-claude-biver
