Montres connectées VS Montres classiques
/Jean-Claude Biver, né au Luxembourg et résidant Suisse, est actuellement à la tête de 3 marques de montres de luxe : Hublot, Zenith et TAG Heuer. Une personnalité atypique du secteur que vous aurez l'occasion de découvrir à travers cet excellent podcast de Tyler Brûlé.
Résumé des sujets abordés :
La révolution Apple Watch
Les désirs de la nouvelle génération
Réflexion atour de l'arrivée des montres quartz sur le marché par le passé
Montre connecté vs montre "traditionnelle"
Le futur de l'industrie Suisse
L'évolution du marché du Luxe
Internet vs les boutiques physiques
6 CITATIONS POUR VOUS DONNER ENVIE D'ECOUTER CE PODCAST
“Whatever the brand is, you can not make a quartz movement differently. It is the same with connected watches [...] In the mechanical watches, there you have all the particularities, all the identities.”
“What is a mechanical watch ? It is eternity in a box…it is like Big Ben in London, still working after 150 years !”
“You can only be a leader if you have followers […] its better if you are 5 competitors, because you are 5 people to advertise, you are 5 people to promote […] competition helps everybody”
“Even Rolex produced a quartz movement […] those Rolex have a high value because they’re not many because they give it up very quickly”
“The more you sell connected watches, the more you promote the Art…because when the young kids, who don’t wear watches today (they look on the phone what time it is), they might buy a connected watch […] it is easy 10 years later to sell them a piece of art […] we are producing art for your rest”
“We have no choices, I believe, to make paternships, and to try to have slowy technical and technological transfer…but to think that one day you will have a Silicon Valley in Switerzland making mico processesor, it is an illusion…Switrzerland will remain an concentration of art, tradition and culture”
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